Background:In his current role, Shea oversees a staff of fifteen and is responsible for managing the brand’s global sports marketing portfolio, including all league, team and athlete partnerships and negotiations. Shea has worked at PepsiCo since 2003, holding progressive brand management and sports marketing positions during that time. Most notably, prior to his current role, Shea led Gatorade’s new product innovation including the development and successful launch of the G Series and the brand’s evolution from Sports Drink to Sports Performance Nutrition. Earlier in his career, Shea worked as a marketing consultant at EMI Strategic Marketing, managing marketing strategy consulting projects for Consumer Products, Healthcare and Financial Services clients. He also worked at Liberty Mutual in Mergers & Acquisitions, building a $2 billion insurance business through multiple acquisitions as a charter member of a five-person acquisition and business development team.
College: Boston College, B.S. in Marketing and University of Michigan, M.B.A.