Hayes Grooms IV is a former athlete, sports enthusiast, and pioneering professional—all in one. As the Director of Talent and Partnerships, Grooms cultivates and manages strategic partnerships with athletes, organizations, and leagues within the sports industry.
Before joining RISE, he was the Vice President of Sports and Entertainment at French West Vaughan in which he helmed marketing, public relations, and brand management services to professional athletes. Prior to his acquisition with FWV, he founded G.A.M.E. in 2010 after extensive years in the industry representing talent. With a drive to execute winning combinations for every client, he has fostered relationships with diverse media outlets and created partnerships with numerous brands.
Additionally, he devotes tremendous efforts toward philanthropic endeavors. He continues to mentor through Elevate, a NYC based educational, nonprofit dedicated on building long-term, life-changing relationships for urban youth. He also played point guard at Michigan—and bleeds Maize and Blue.