John Shea is the Head of Global Markets for Gatorade. In this role, he over- sees the brands global business efforts including strategic vision, brand management, consumer engagement and sports partnerships. He is re- sponsible for all aspects of growing the Gatorade outside of the US. John has worked at PepsiCo since 2003, holding progressive brand management and sports marketing positions during that time. Most notably, prior to his current role, John lead Gatorade’s sports marketing department for nearly four years, managing the brand’s global sports marketing portfolio, includ- ing all league, team and athlete partnerships and negotiations. John has also previously managed Gatorade’s new product innovation including the development and successful launch of the G Series and the brand’s evolu- tion from Sports Drink to Sports Performance Nutrition. John holds an MBA from the University of Michigan and a Bachelor of Science in Marketing from Boston College. He was a recipient of the SportsBusiness Journal Forty Under 40 Award in the Class of 2014. John and his wife, Nora, reside in Winnetka, IL with their four children, Julia, Will, Chloe and Ryan.