With ESPN, Mr. Berson co-ran the programming department and was responsible for programming strategy, scheduling, development and driving audience con- sumption for all of ESPN’s domestic networks and digital media platforms. He was central in working with key sports figures to identify the content to be produced and distributed by ESPN. Mr. Berson had ultimate responsibility for determining the level of ESPN’s commitment to a specific sport or programming concept, with the goal of best serving fans while driving ESPN’s business. He also had responsibility for developing, launching and managing new businesses, including ESPNU and ESPN’s high school sports business. During the time he was responsible for program scheduling and strategy, ESPN networks set record audience levels and,
in an era of rapid media industry change and proliferation, ESPN ratings grew 34 percent.
In January 2006, The Sporting News listed Mr. Berson, then 33, on its annual list of “Young & Powerful.” In 2007-09, he was selected as a SportsBusiness Journal “Forty Under 40” recipient and named as a “Forty Under 40 Hall of Famer.” In 2007 and 2008, he was listed on BusinessWeek’s “The Power 100” ranking of the 100 most powerful people in sports. He is a graduate of the University of Michigan with a B.A. in Communications and Business.
What he thought about MSBC:
“I was thrilled to be invited and to be part of the inaugural Michigan Sports Business Conference. The student leaders put together a smart and innovative agenda, touching various facets of the sports business industry, and featuring many executives and well regarded speakers. I thoroughly enjoyed my time on a panel, listening to other sessions, and casually speaking with students during my time on campus. I look forward to future conferences, and seeing how the students continue to build on the conference’s great success. And of course I welcome any an all opportunities to be back in Ann Arbor… Go Blue!”