Former MSBC speakers honored at 2018 Sports Business Awards

The 2018 Sports Business Awards were held on May 24, and a number of past Michigan Sport Business Conference speakers and their companies were honored.


Brett Joshpe – CEO, 15 Seconds of Fame

Year at MSBC: 2017

Award: Best in Mobile Fan Experience

Joshpe’s company utilized facial recognition to bring fan engagement to the next level with 15 Seconds of Fame, which captures its users’ moments on stadium video boards and sports broadcasts for sharing on social media and personal memories. He has found interest from both fans and sports teams, who have partnered with him at both the professional and collegiate levels to deploy the technology in their stadiums.


Mike Tirico – Host & Play-by-Play, NBC Sports Group

Years at the MSBC: 2012, 2013, 2014, 2015

Award: Best in Sports Media

Tirico has been an integral part of NBC’s major broadcasts since he joined the network in 2016. This past year he was involved in both the 2018 Winter Olympics and 2017 Sunday Night Football broadcasts, which both enjoyed a high level of success. Sunday Night Football beat out its competition to be the top-rated primetime show, while the 2018 Olympics bolstered NBC’s expansive portfolio of marquee sporting events. These factors combined to elevate NBC to the top of sports media.

Don Garber – Commissioner, Major League Soccer

Year at the MSBC: 2016

Award: Best in Sports Social Media

In the past year, Garber presided over MLS’ strong social media operation, which succeeded in reaching fans through a multi-faceted approach. The soccer league ambitiously embraced Facebook as a content distribution platform, airing live games and original series on the social network in order to reach more fans. These initiatives were combined with a smart internal outreach program in which the league’s social media team offered training and strategic analysis to its individual clubs. By working to provide widespread access to its players, content and expertise the MLS social media team outperformed the sports world.

Seth Ader – Vice President, Sports Marketing, ESPN

Year at the MSBC: 2013

Award: Best in Digital Sports Media

Ader and ESPN enjoyed a huge year of growth in the digital media realm. Instrumental to this success was streaming on a large variety of platforms, including ESPN+ and unconventional media outlets such as Snapchat. ESPN+, recently launched on April 12, has the potential to further bolster ESPN’s position as streaming becomes a popular option for content viewing. The strength of ESPN’s multiplatform approach over the past year was complemented by the high popularity of its existing digital assets, including the ESPN app and fantasy games.


Arn Tellem – Vice Chairman, Palace Sports & Entertainment

Year at MSBC: 2017

Matt Rossetti – Chief Architect of Serious Fun, ROSSETTI

Year at MSBC: 2014

Award: Sports Facility of the Year

Tellem and Rossetti have each played a role in the creation and operation of Little Caesars Arena (LCA), which won the award for Sports Facility of the Year. Tellem’s Palace Sports & Entertainment is one half of the joint venture 313 Presents which manages the arena. His work has helped ensure that LCA provides compelling entertainment options year round, which has helped bring more attention and business to the revitalizing downtown Detroit. Rossetti contributed to the success of LCA by acting as an inspecting architect for the entertainment center, bringing his firm’s innovative touch on the stadium’s sleek, natural design.

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