ROSSETTI to Discuss Revolutionary Arena Concept at Michigan Sport Business Conference

Ann Arbor, MI – ROSSETTI, an award-winning, multi-disciplinary architectural design and planning firm focused on sports and entertainment, master planning, hospitality, commercial, interiors and more will be sponsoring the upcoming Michigan Sport Business Conference, one of the nation’s premier undergraduate-run sport business conferences. The event, which attracts the leading figures in the sports industry, will take place on Friday, Oct. 19, at the Stephen M. Ross School of Business at the University of Michigan.

Jim Renne, Sports Principal of ROSSETTI and graduate of the University of Michigan’s A. Alfred Taubman College of Architecture and Urban Planning will take the stage at this year’s MSBC dinner on Thursday, Oct. 18.

Renne will be discussing a new arena concept at the conference – The Inverted Bowl by ROSSETTI. This revolutionary concept turns thousands of years of arena design inside-out, giving sports and entertainment venues a long-overdue transformation and creates something that not only brings fans closer to the action and offers a more continuous, immersive experience, but also reduces the overall footprint of the arena, makes it less costly to build and increases revenue projections. ROSSETTI, which has a strong history of architectural innovation, conducted more than seven years of design and feasibility research on the Inverted Bowl, a design that has never been done before – which MSBC attendees will be able to witness for the first time at the conference.

“The level of professionalism and relevance of the MSBC is impressive and we’re proud to support this student-run event,” said Renne. “Many of our staff members graduated from U of M and we’ve found that the students graduating from the Sports Management program to be top performers.”  

ABOUT ROSSETTI – ROSSETTI is a global architectural design and planning firm with a portfolio of showcase properties spanning sports and entertainment, interiors, hospitality, retail and urban planning. Founded in Detroit in 1969, the firm will be celebrating their 50-year anniversary in 2019.

ROSSETTI’s sports projects that have recently been completed are: Louis Armstrong Stadium – the first naturally ventilated tennis stadium with a retractable roof in the world, Ariens Hill and Hinterland Restaurant + Brewery at Green Bay Packers’ Titletown District, Michigan State University Breslin Student Events Center Renovation, University of North Georgia Convocation Center, and Ford Field Renovation. Significant projects currently under construction are: Entertainment Sports Arena, future home of the NBA Washington Wizards and WNBA Mystics, ISM Raceway in Avalon, Arizona, Henry Ford Health System Detroit Pistons Performance Center – future home of the NBA Detroit Pistons, and 76ers Fieldhouse, future home of the G-League Affiliate, Delaware Bluecoats, and the Brewster Douglass Master Plan in Downtown Detroit. For information on these projects and more, visit

ABOUT MSBC – The Michigan Sport Business Conference was developed by a group of undergraduate students affiliated with both the Stephen M. Ross School of Business and School of Kinesiology’s Sport Management Program. The MSBC is the premier undergraduate-run sport business conference in the United States, and its objective is to inspire creativity and innovation in the sport industry.

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