NEW YORK, N.Y. – On the evening of Aug. 8, the Michigan Sport Business Conference hosted its second annual New York Sports Biz Social. The evening began with a panel and networking opportunities in the auditorium at Citi Field, home of the New York Mets. It then moved to the Bud Light Landing where attendees spent time together watching the Mets’ 5-4 win over the Texas Rangers.
This year’s event, held for sport business professionals, attracted 75 representatives from all facets of the industry to hear from a five-person panel called “Sports Media: Connecting with Today’s Consumer.” It was moderated by Stephen Master, Managing Director at The Nielsen Company and a member of the MSBC Board of Advisors. Panelists included Seth Jacobs, Corporate Consultant at Creative Artists Agency; Howard Handler, Chief Marketing Officer of Major League Soccer; Dave Portnoy, Founder of Barstool Sports, and Mark Silverman, President of Big Ten Network. The panelists shared engaging insights with the attendees, covering the founding of Barstool Sports, recent growth of MLS, Michigan football’s future in primetime and the “cord-cutting” phenomenon.
The Michigan Sport Business Conference recaps its New York summer event at Citi Field last night. https://t.co/tq1QXlNDie
— MSBC (@UMSBC) August 9, 2017
The MSBC’s goal is to create unique experiences that empower the next generation of sport industry leaders. Building off the success of the 2016 Sports Biz Social in New York, the MSBC reimagined the event to incorporate a panel and elevate the setting to provide an exciting venue for industry leaders to convene in. As the MSBC strives to be a year-around platform, the student planning team sees its Sports Biz Socials as great opportunities to connect current and future sport business professionals.
Tickets to this year’s MSBC, which will take place at the Stephen M. Ross School of Business on Oct. 6, are available for both students and industry professionals.