Letter from the Presidents

Three years ago, the two of us attended the Michigan Sport Business Conference as freshmen eager to somehow make an impact on the organization. We were blown away by all the MSBC had to offer as the nation’s premier undergraduate-run sport business conference. Just a month later, we were fortunate enough to join the MSBC team and have since helped push the organization to new heights. Today, we are thrilled to be leading a dynamic group of students in an effort to continue the great tradition of past leadership teams while revolutionizing the MSBC experience.

Over the past six years, the MSBC has evolved into one of the most reputable sport business conferences in the country. The organization started from a simple saying: “The Michigan Difference;” the idea that we have the competitive resources and capabilities to push the limit on what is possible in any realm. This same idea is what drives the MSBC’s ability to continue developing invaluable experiences that inspire creativity and innovation in the sport industry and allow individuals to build the relationships necessary to achieve their professional aspirations. While we do host a sport business conference, we pride ourselves on being much more than that. We are a networking platform specifically designed to connect undergraduate students who intend to pursue professional opportunities in the sport industry with those leading the industry today.

The students on the MSBC team know they must uphold the high expectations that have been set in previous years in terms of professionalism and execution. We look forward to finding new ways to enhance the attendee experience and expand the MSBC brand while bringing in a group of speakers who continue to define the sport business narrative.

There is plenty in store for the MSBC this year as we look to set a new standard of excellence. We could not be more excited to be leading the organization with which we fell in love as freshmen.

Brandon Koretz & Lindsey LaForest

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