MSBC Leads Up To Theme Release

ANN ARBOR (March 25, 2014) — The Michigan Sport Business Conference planning committee is excited to announce the 2014 conference theme. The MSBC will countdown the days until the theme release by showcasing memerable moments in the sports business industry during the 21st century. Stay updated by following the MSBC on Facebook, Twitter, and Instagram along with Join us and see if you can find the common thread in these significant events. The theme will be revealed April 1, 2014.


NFL-AFL Merger:

In 1970 there was a merger of the two major professional American Football Leagues in the United States.  The National Football League (NFL) had the advantage in size and media, but the American Football League (AFL) was able to grow and prosper in the 1960s.  After years of competition and arguments of which league was better they agreed to hold a meeting on June 8th, 1966 about the merger for the 1970 season.  The league retained the “National Football League” name and now accounts for 34 of the 35 most watched TV shows during the fall. This merge led to the creation of one of the most dominant sport monopolies in U.S. history. 


MJ-Nike Deal:

After Michael Jordan finished college he quickly made a name for himself in the NBA during the 1984-1985 season. His found success off the court as well when Phil Knight and Nike offered him a sneaker deal for $500,000 a year for five years.  His shoe brand became the well known “Air Jordan” and after Jordan’s average of 28.2 points per game along with the Rookie of the Year award, his shoes produced over $100 million in revenue.  Today 77% of all kids’ basketball shoes are “Air Jordan”.


Bird-Magic Rivalry:

In the 1979 NCAA Basketball National Championship two rising stars named Earvin “Magic” Johnson, of Michigan State, and Larry Bird, of Indiana State, battled their hearts out to be the best team in college basketball.  This was only just the beginning of one of the best rivalries in the NBA. Magic and Bird, of the Lakers and Celtics respectively, helped revitalize interest in the NBA in 80s. They combined for 6 MVPs, and won 8 of the 10 championships during the decade.


Title IX:

The Title IX amendment passed on June 23, 1972 was created to end gender-based discrimination in federally funded education institutions.The Title IX law stated “No person in the United States, on the basis of sex, be excluded from participation in, be dined the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance.”  It was a law that would never be forgotten. This eventually led to major reformations in collegiate women’s sport.


Formation of IMG:

In 1960 a simple handshake between Mark McCormack and golf legend Arnold Palmer started the International Management Group (IMG).  This global sports and media business headquartered in New York City provides a number of top-notch services including sports consulting, talent representation, and media production. IMG has acquired multimedia rights to cover over 200 sports in over 200 countries and had made a deal with the Premier League.



n 1978, ESPN, America’s first network dedicated to sports programming, was formed. Consumers are now able to watch 24/7 sports programming, including live sporting events and talk shows. ESPN also debuted Monday Night Football. MNF brought the fan to the game and added theatrics and humor to sport broadcasting. The Big Ten Network found a niche in the sport media industry creating a network devoted to collegiate sport.  


MLB Antitrust Agreement:

The antitrust law states that “any business that operates across state boarders is subject to antitrust legislation.”  This means that any organization or team that wants to change its city or expand must take it to legislation, but the MLB does not have to do this.  From the 1922 Supreme Court decision it states that the MLB is exempt from the antitrust laws.  Instead of taking it to legislation the MLB controls the expansion or contraction of teams.




MSBC PR Coordinator Olivia Reed
For media inquiries, please contact Brand Manager Josh Kadden
(516) 567-2548



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