MSBC hosts diversity conversation leading up to 2017 conference

ANN ARBOR, Mich. — Last Thursday evening, the Michigan Sport Business Conference hosted its first-ever diversity conversation at the University of Michigan’s Stephen M. Ross School of Business.

This event, open to student-athletes and select on-campus groups, was led by the Ross Initiative in Sports for Equality (RISE). Founded in 2015 by Miami Dolphins owner Stephen M. Ross, RISE is a nonprofit organization dedicated to harnessing the unifying power of sports to improve race relations and drive social progress through public awareness campaigns and educational programming.

Moderated by RISE CEO Jocelyn Benson, the diversity conversation included Michigan student-athlete Maurice Hurst, Executive Associate Athletic Director Greg Harden and Jamar Adams, a former Michigan student-athlete and NFL safety. Various race-related topics were discussed, including recent on-campus incidents, controversy in the NFL and the importance of overcoming racial barriers and how sport can be used to do so.

The MSBC’s goal is to create unique experiences that empower the next generation of sport industry leaders. As the MSBC strives to be at the forefront of the industry, the student planning team sees the diversity conversation as a way to use the platform of sports to promote racial equality.

Follow the MSBC’s official accounts on Twitter, Facebook and LinkedIn ahead of the sixth annual conference, which will take place at the Ross School of Business this Friday.

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