MSBC 2019

Conference Schedule

Speaker Lineup

The Emcee

Dhani Jones
CEO at Petram Data

The Business of Esports: More than a Game

Johanna Faries
Commissioner of Call of Duty Esports at Activision Blizzard
Brian Millman
Vice President Corporate Partnerships at Immortals Gaming Club
Collette Gangemi
VP Consumer Products & Merchandising at NYXL OWL
Lovell Walker
Head of Esports at MGM Resorts International

Poised to cross $1 billion in revenue for the first time this year, esports has experienced growth as both a sport and business. Through streetwear, booming audiences, and attractive sponsorship opportunities, esports dominates on a global scale. More than a game, esports is disrupting the traditional sports world.

An Interview with Jessica Mendoza

Jessica Mendoza
MLB Analyst at ESPN
TJ Adeshola
Head of U.S. Sports at Twitter

An accomplished athlete on both the collegiate and Olympic stages, and a current sports analyst for ESPN, Jessica Mendoza is a highly respected leader in  sport business. Standing tall in a male-dominated industry, Mendoza’s voice has inspired young women around the world. . The MSBC is thrilled to host Mendoza at this year’s conference to hear about her ground-breaking experiences and perspectives in the industry.

Enhancing the Fan Experience: From Arrival to Departure

Danny Meyer
CEO at Union Square Hospitality Group
Lee Moulton
Director of Partnerships at SeatGeek
Lee Zeidman
President at STAPLES Center / Microsoft Theater / L.A. Live
Caryn Seidman-Becker
Chairman and CEO at Clear

Attending a live sporting event today is a new ballgame from what it was in the past. In a time where technology dominates and personalization is expected, venues strive to offer game-changing services that have never been seen before. This panel highlights the consumer experience from arrival to departure through hospitality, access control, and urban integration.

Power Talks

Justin Toman
Head of Sports Marketing at PepsiCo
Lindsay Ulrey
Vice President, Global Sports Experiences and Partnerships at American Express

The MSBC Power Talks will highlight the unique aspects of the sport industry, showing students the many avenues available when pursuing a career in sport. These presentations will center around brand building and activation from top companies connected to the sport world today. Justin Toman will speak about Pepsi’s activation during the Pepsi Super Bowl Halftime show. Lindsay Ulrey will analyze American Express’s recent activity with the US Open.

Watch and Wait: Streaming and Innovation in the Sport Industry

Stephen Master
President at Master Media Advisors LLC
Patrick Colletto
Head of Sponsorship Sales & Brand Partnerships at Roku Inc.
Howard Mittman
CEO at Bleacher Report
Ari Borod
Chief Commercial Officer at The Action Network
Rob Shaw
Global Sports Media and League Partnerships at Facebook

The last decade has brought notable changes in the way people consume sports, media and entertainment. As cord-cutting continues to sweep the nation, companies are fighting to remain relevant and ahead of the innovation curve. There is more content than ever, as direct-to-consumer companies battle to lead the way.

Managing Your Career in Sports

Erika Swilley
Senior Director of Community and Social Responsibility at Detroit Pistons
Brandon Rhodes
Sr. Director, Strategic Partnerships at Overtime
Jordan Gruber
Sports Partnerships: Team & Athletes at Instagram & Facebook
Ben Ziffren
Senior Manager Business Development at Wasserman
Dany Berghoff
Executive Search at Creative Arts Agency

Every year, students enter universities in pursuit of a future career. A select group of these students are seeking a career in the sporting world. How they get there is up to them, but what they will need along the way is valuable information and support from those who have done the same before them. In an effort to educate these students on how to achieve that aspiration, this panel will discuss the various channels used to get a job in sports, with panelists having the opportunity to share their expertise in how to best break into the industry.

An Interview with Sean McManus

Sean McManus
Chairman at CBS Sports
Michael Melnitzky
Vice President at Allen & Company

As current Chairman of CBS Sports, Sean McManus has played a pivotal role in the network’s growth. His emphasis on sports as a medium for success has yielded the strongest viewership in the company’s diverse portfolio.  The MSBC is excited for the invaluable insights McManus will offer our attendees.

Greasing the Wheels: Accelerating into a New Era of Action Sports

Kate Johnson
Head of Global Partnerships at Visa
Mark Ervin
Senior Vice President at IMG Clients
Kaitlyn Banchero
General Manager at Street League Skateboarding

Superstars such as Tony Hawk and Shaun White have brought action sports into the limelight with their spectacular talent and vibrant personalities. These athletes are represented by top management with opportunities bursting at the seams. Surfing, breakdancing and skateboarding have been added to the Olympic agenda while amassing support and popularity throughout the world. Action sports have arrived, and the world is watching closely to see how they will make their mark on the sport industry.

An Interview with Adam Schefter

Adam Schefter
NFL Insider at ESPN
Seth Ader
VP, Brand Marketing at ESPN

The name Adam Schefter is synonymous with ESPN, the NFL and breaking news. Building his brand into a household name, Schefter has taken the sport media world by storm, utilizing social media and other digital platforms to control the noise. The audience will learn about the most pressing topics through Schefter’s lens.