About Us

The Michigan Sport Business Conference was created in 2012 by undergraduate students in the Stephen M. Ross School of Business and School of Kinesiology’s Sport Management program. Since its founding, the MSBC has strived to inspire creativity and innovation in the sport industry, and to empower the next generation of leaders in sports, media and entertainment. We do this by connecting current and future sport business professionals and organizations, culminating in the leading undergraduate-run sport business conference in the country each fall.