The BIG Initiative


Launched in 2013, the Michigan Sport Business Conference BIG Initiative annually recognizes outstanding student leaders who have achieved an exceptional level of success. Nominees must be students with a passion for the sport industry that demonstrate a truly remarkable curriculum vitae.

Ten students will be honored with a special ceremony at the 2016 Michigan Sport Business Conference at the University of Michigan. In addition, their achievements will be profiled on the Michigan Sport Business Conference website.

The MSBC BIG Initiative was conceived as an award not only to recognize the outstanding achievements of student leaders, but also to shed light on those that will shape the sports industry during their careers. Founded and envisioned by Chris Chaney and Brandon Rhodes, the BIG Initiative provides a glimpse into the future of the sports business.



  • The MSBC BIG Initiative Selection Committee will determine the 2016 BIG Initiative class based on a number of criteria including, but not limited to, uniqueness; measurable accomplishments; entrepreneurship; creativity; innovation; and leadership.

Application information for the 2017 Michigan Sport Business Conference will be announced in May 2017.