5 Questions with MSBC VP of Marketing Max Himelhoch

Max Himelhoch

Each week the MSBC will conduct a Q&A with two current planning committee members to provide some background on the people working hard to make the 2014 conference a success. This week Sophomore Max Himelhoch shares his experience of being on the 2014 MSBC team. 


MSBC: Explain your role in the MSBC team and what you are currently doing in preparation for the MSBC 2014 conference.

Himelhoch: This year I am Vice President of Marketing. In this role, I am overseeing all marketing strategies for the year, including special events, outreach, and the great work the brand team is doing as well. Currently we are finalizing the promotional goods we will have for the conference, as well as revamping the outreach program to really expand our reach to many great schools across the country.

MSBC: What was the day of the MSBC 2013 conference like for you?

Himelhoch: Last year I was a Flex Committee member, which basically meant I was the utility player. On the day of the conference, I really took this to heart. I never stopped working. Setting up registration, running registration, setting up break out panels, setting up lunch, and directing traffic.  It was a whirlwind but I loved every second of it. It was also very eye opening for me. It really showed me what a group of motivated students could accomplish which is still inspiring today. Lastly, it was amazing to see such incredible figures in sports impressed with our work. That type of recognition goes a long way to help our reputation, and it was truly great to see.

 MSBC: What are some lessons that you have learned from planning the previous conference that you will apply to your current role?

Himelhoch: Last year, I got the opportunity to see what everyone was doing within the conference. This allowed me to get a better grasp on what each individual role included as well as how the different divisions worked together. This definitely gave me a terrific perspective entering this year on how to work with the other divisions as well as how to lead my team.  Also, I am fortunate to have some huge shoes to fill. The two previous VP’s of Marketing (Joey Fox and Michael Freedman) did some incredible work, giving me tough standards to meet. But they also stand as unrivaled sources of advice that have already helped me out a ton.

MSBC: If you had to describe the MSBC in one word, what would it be and why?

Himelhoch: Inspiring. Both for the actual conference and the absolutely fantastic planning committee.  Of course the conference itself is a great opportunity to learn, network, and grow, but it would not be the same without the planning committee we have. This year’s team is made up of almost 30 truly incredible students. Every week, the meetings make it so evident to me how much this conference means. This type of motivation really keeps me focused on making the 2014 conference the best conference yet.

MSBC: What are your professional aspirations upon graduating from the University of Michigan?

Himelhoch: After I graduate, I hope to find work either marketing for a national brand or in real estate. However, in the long run I plan to find a way to tie my work back in to sports as well as the city of Detroit.


Fun Facts:

Favorite Sports Team:  Detroit Lions

Sports Industry Professional You Want To Meet: Dan Gilbert

Favorite Athlete:  Peyton Manning

Greatest Sports Moment You’ve Witnessed: When Steve Yzerman brought his 2002 Olympic Gold Medal into my 2nd grade classroom, and we all got to wear it.

Favorite Sports Film: D2: The Mighty Ducks (Undeniably the greatest sports movie ever made.)




MSBC PR Coordinator Olivia Reed
For media inquiries, please contact Brand Manager Josh Kadden
(516) 567-2548

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