Each week the MSBC will conduct a Q&A with two current planning committee members to provide some background on the people working hard to make the 2014 conference a success. This week Junior David Carlson shares his experience of being on the 2014 MSBC team.
MSBC: Explain your role in the MSBC team and what you are currently doing in preparation for the MSBC 2014 conference.
Carlson: As a Flex Member on the Brand Team of the MSBC, I serve as the ultimate utility player and Brand Messiah. Some of my direct responsibilities include assisting the Marketing Division and Brand Team with business plans and social media campaigns, organizing the BIG Initiative award, and collaborating with other divisions and team members when overload projects exist. Whenever I work to develop the MSBC brand, I serve as the face of the brand to the outside world. I strive to do the work that needs to be put into the MSBC brand for it to become great.
MSBC: What is one goal you hope to achieve with the second annual BIG Initiative?
Carlson: The BIG Initiative is a premier sport business award that recognizes top college students who have made an impact in the industry. The best way to showcase these students’ accomplishments is to place them on an online or print news outlet. Therefore, I would love to find a presenting partner that would annually recognize the award and the BIG Initiative winners in its publication.
MSBC: What has it been like working with Holly West on Social Media?
Carlson: Holly is a very creative, hard working, and an overall awesome person and colleague. She is a pleasure to work with. We feed off of each other’s ideas and have already come up with some brand-building campaigns on social media. I’m excited to see our work turn into brand expansion in the near future.
MSBC: Where do you see the MSBC in five years?
Carlson: There is no doubt in my mind that, in five years, MSBC will be established as the top sport business conference in the industry that focuses on qualitative topics and trends in sport business. In addition, the MSBC will be considered one of the most prestigious student-run organizations on any campus in the country.
MSBC: What are your professional aspirations upon graduating from the University of Michigan?
Carlson: After graduation, I would love to work for a sport consulting firm. I want to promote brands that value the connections among sport talent, properties, and organizations. It’s important to me to build relationships. I enjoy the challenge of learning about individuals and organizations and using that knowledge to develop images in an unusual and creative way.
Favorite Sports Team: The Chicago Cubs
Sports Industry Professional You Want To Meet: Stuart Scott
Favorite Athlete: Jackie Robinson
Greatest Sports Moment You’ve Witnessed: Watched Derrick Rose score a career high, 42 points, at the United Center vs. the San Antonio Spurs in 2011.
Favorite Sports Film: The Sandlot
MSBC PR Coordinator Olivia Reed
For media inquiries, please contact Brand Manager Josh Kadden